Liquor Retailers Australia (LRA)

Liquor Retailers Australia is a proud division of MGA Independent Businesses Australia, representing independent licensed grocery and packaged liquor retailers nationwide.

With more than a century of experience behind it, LRA stands firmly as the voice of independent liquor retailers, advocating for their sustainability, growth and long-term prosperity.

Liquor Retailers Australia:

Liquor retailers sell liquor in packaged form, intended for consumption away from liquor store premises. The industry includes both online and bricks-and-mortar retailers.

Support for Independent Liquor Stores

About the Liquor Retailers Australia Advisory Committee

The Liquor Retailers Australia Committee brings together independent liquor retailers from across the country to guide MGAIBA’s work in the off-premise liquor sector. The committee helps guide our focus by raising emerging issues, sharing on-the-ground insights, and making sure our advocacy and support reflect what matters most to independent retailers.

Committee members

Chair:

Liquor Retailers Australia Committee

For more information about our committee members, visit the About Us page.

Working to secure a robust, viable future for independent business.

Measured government policy settings that support strong business and economic growth are essential.
We represent members on issues that deliver business advancement and sustainability, which in turn, secures Australia’s economic success.
We identify concerns impacting members and are solutions focused.
Engaging members, we refine our response to ensure their needs are accurately voiced.

Underage Consumption of Alcohol

We submit that the underage consumption of alcohol is a community and social issue. An issue where government and industry stakeholders should be working collaboratively to develop strategies that reduce underage drinking, and risky drinking behaviour.

We and our members take responsible service of alcohol seriously and work with the relevant authorities to strictly comply with all current legislation.

We submit to the idea of developing cultural change in drinking behaviours and believe that there is further opportunity to raise and increase awareness and change through more educational campaigns aimed at parents and adult role models to help make minors aware of the potential risks and harm associated with the consumption of alcohol.

High-Risk Drinking Behaviour

We submit that “binge drinking” of alcohol increases the risk of short-term effects and long-term consequences, which harm both the drinker and the community.

We accept there is a minority group of people that misuse alcohol.

We support evidence-based initiatives aimed specifically at these minority groups which do not impact on most people who drink alcohol responsibly.

We strongly encourage the implementation of educational alcohol programmes aimed at adolescents that focus on the consequences of excessive, irresponsible, and harmful alcohol consumption.

Young People Drinking

We submit there is a community perception that young people under the age of 30 years are more likely to drink in a risky manner (excessive and rapid) and by doing so, increase the risk of alcohol-related harm and place themselves and others at risk.

We recognise there is no simple solution to changing the behaviour of people who put themselves at risk and that the liquor industry, government, and media combine to develop educational measures to change the drinking culture of future generations.

We submit to the Drinkwise promotional and educational campaigns that have a long-term approach to a generational cultural change and towards increasing responsible consumption of alcohol.

National Responsible Service of Alcohol

We strongly support a nationally recognised Responsible Service of Alcohol (RSA) certificate acceptable by all states and territories that enables a consistent standard of education and training of staff.

We strongly support the introduction of a secure national accredited online RSA training course that facilitates both urban and rural applicants to complete their RSA training in a quick and cost-effective manner.

Product Ranging Guidelines

Our product range guidelines advise retailers to consider the following recommendations when deciding on stocking products:

Product appeal to underage drinkers
Product market positioning
Promotion activity
Target market advertising
Packaging format
Product name
Packaging graphics and colour

Alcohol and Pregnancy

We support public education campaigns that increase awareness of the risks associated with drinking alcohol whilst pregnant or breastfeeding.

Alcohol Fuelled Domestic Violence

We deem any form of violence as appalling and fully support all government initiatives and policies that reduce the occurrence of any form of alcohol-fuelled domestic violence.